About
I work at the intersection of product strategy, UX/UI design, and engineering—which is a polite way of saying I ask uncomfortable questions early so expensive mistakes don’t happen later. I’ve taken products from zero → one, owned decisions across design, product, and delivery, and I’m most useful when things are ambiguous, messy, or half-formed.
My background isn’t linear. I’ve sold things, served people, designed systems, built software, and launched products through content and distribution. I design for clarity and outcomes, not aesthetics in isolation, and build with JavaScript, React, and SwiftUI—I’m fluent enough to be dangerous.